Wacom Refurbished

Challenge

For this project, I had to create a promotional announcement of an existing product/service. In addition, all imagery used HAD TO BE original photographs. Stock photos were not permitted.

Target Audience

Individuals with a limited budget, interested in Wacom products.

Project Type

Brochure Design, Promotional Collateral, and Product Photography

Deliverables

5” x 7” Stepped Accordion Brochure - Folded
28.5” x 7” Unfolded

Solution

I created an accordion-style brochure that promoted a line of refurbished Wacom products. Aside from being a designer, I’m also an avid artist! Over the years, I’ve purchased Wacom tablets. They make excellent products, but they are expensive. Which is why I decided to showcase refurbished goods. Copies of this brochure would be set up next to Wacom products in-store. That way, Wacom would not lose customers to other competitors due to budget constraints.

For my design, I was inspired by Wacom’s older product packaging. Most of their current packaging is black on white. The older packaging is reversed. I color-coded each section into separate categories, so customers could tell which product type they were looking at.

I created a visually striking pattern for each panel to grab the customer’s attention. The reason I chose to do an accordion brochure was that it would be easier to carry and open up compared to a booklet. Also, it’s more interactive and eye-catching.