MXLORE Magazine

(Conceptual Work)

Challenge

This project aimed to create a magazine that engaged readers in an informative manner. The topic was left to our choosing. My topic was on Mexican folklore.

However, we were REQUIRED to create at least 36 pages for the publication.

Target Audience

Readers interested in traveling to México.

Project Type

Publication Design

Deliverables

8.25” x 10.75” Magazine

About The Brand

MXLORE is your unusual and unconventional international travel guide to México. Get to know famous historical places through folklore and urban legends shared amongst locals. Come and embrace the rich heritage that makes up this beautiful country. Not only will we help plan your trip, but we will also tell you where to stay, and what places to visit. Unforgettable places with unforgettable people.

Brand Attributes

Unconventional
Quirky
Vibrant

Guiding Principles

Authenticity
Originality
Experimental

Design Process

For the masthead, I took inspiration from painted signs in México. The goal was to create a design that felt experimental and handmade. I went through many iterations before selecting one and digitizing it.

For the illustrations, I went for a more loose and rough approach. Mascots are common among many Mexican businesses, especially on hand-painted signs. My intention was to pay homage to this iconic characteristic.

Masthead Sketches

Solution

From

Each spread