Tasi-Tano Skincare

Challenge

For this project, I was tasked with creating a new consumer product that competed with existing products. However, this product HAD TO promote sustainability in its visual identity and marketing.

Target Audience

Individuals who are eco-conscious and are interested in natural skincare. Target age range is from 18 to 26.

Project Type

Brand Identity, Packaging Design and Social Media Campaign

Deliverables

Labels, boxes, and social media ads

About The Brand

Tasi-Tano’s vision is to create a new sustainable approach to skincare using unconventional methods. Our goal is to reduce plastic waste in the beauty industry. We believe in respecting the planet and people. From our natural face washes to our product packaging, Tasi-Tano promotes sustainability. By utilizing banana waste, we have created a product line that is 100% biodegradable. We make skincare sustainable.

Design Process

Through competitor research, I established the key characteristics that each brand shared. This would be the starting point of my written and visual ideation process of TasI-Tano’s brand identity.

Logo Sketches

Logo Sketches Conti.

Typeface Research

Digitized Concepts

Solution

The final design uses irregular shapes and natural colors to promote an earthy feel. While also keeping a clean look to the brand. It keeps its refinement without looking synthetic and unnatural.